REDEFINING THE STANDARD IN EFFORTLESS ELEGANCE

Welcome! You hit the jackpot on summer style inspiration! We are redefining the standard in effortless elegance with the top white(ish) summer fashion ensembles include pale pastel pairings.  A simple date night outfit, or this could even be work wear for some situations. Any colored shoe will do — but to polish off this summer look we encourage white or nude over a choice of color.

SWING LOW SWEET TANK TOP

The swing hem is an update to the basic tank as trends are going with more drape and flow these days. 

SUMMER LIKE A MOTHER

Denim and denim, always a classic go-to summer combo. This one will stand the test of time. 

 

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HOT OR NAUT? 

If you don’t wear nautical inspired clothes during summer, we don’t know when you should wear them! The choices are endless and there’s bound to be something that you’ll like. Anchors, birds, ships, sea, octopus, sea monsters, lighthouses, etc., all comprise nautical themes. Need other suggestions? A blue-and-white striped tank will always look nautical and classic when paired with white jeans. I like how the white button down and white jeans act like book ends to the outfit, but you could also forego it for the sake of simplicity.

AFTER FURTHER CONSIDERATION

Love your look, but not sure if you want to add distracting accessories? Simple and understated are always classy - you can't go wrong with these beautiful designs! 

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Guest photographer Charlie Neuenschwander highlights this outfit in a home setting in this lifestyle commercial photography shot. 

WHAT TO WEAR WHEN THE AC IS PUMPIN'

Almost every woman I know says she keeps some kind of sweater in her car during the summer. Restaurants and office buildings are the main culprits for killing our carefully curated summer styles. We like this Majestic sweatshirt because it will cozily cover anything you're wearing underneath without risking an embarrassing fashion clash!

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GOLD STANDARD

Get out your gold this summer to mimic the warm sunshine and love for sparkling sandy beaches! 

Guest photographer Charlie Neuenschwander demonstrates how blush pink is the perfect go-to summer hue with a home setting in this lifestyle commercial photography shot.

GET TAAAANKED

No summer wardrobe is complete without #whitejeans and #stripetank quintessential #summerfashion is here #instore! 

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Guest photographer Charlie Neuenschwander helps us prove that today's dresses don't have to be for cocktails now that we have athlesuire options with this lifestyle commercial photography shot.

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Another great shot from Guest photographer Charlie Neuenschwander.  Helping us prove that today's sporty weekend wear doesn't have to be sloppy now that we have athlesuire options with this lifestyle commercial photography shot.

Danielle KeoghComment