Jessica Alba, co-founder of a one billion dollar lifestyle brand (The Honest Company), has teamed up with our favorite denim line, DL1961 to present a capsule collection of denim. Forbes magazine has recently touted her as one of “America’s Richest Self-Made Women” and she is the proud mastermind behind her own ethical cosmetics line, Honest Beauty. As if this isn’t inspiring enough, she is now dabbling in fashion design.
The inspiration has a clean and modern grunge vibe. "It’s my first foray into fashion design, but I know I want to design for women of every body type," Alba said in a press release. "Feeling beautiful and confident in a pair of jeans is what every woman wants, and I want to be able to give them that."
If you aren’t familiar with The Honest Company, they have been a HUGE success thanks in a great part to its mission of sticking to “natural” goods, meaning that none of their products contain harmful chemicals or toxins. Alba, a self-proclaimed environmentally conscious advocate, was intrigued by DL1961’s thoughtful production of denim and how it coincided with her own convictions. Their devotion to technology, and constantly trying to innovate and develop softer, eco-friendly and advanced fabrics is what really sets their denim apart.
Say goodbye to jeans that lose their fit after you wear them a few times. Unlike any other jean around, DL1961 are crafted with revolutionary four-way stretch denim. Which means you'll never have to worry about these jeans sagging, bagging or stretching out. The result is an entire line devoted to make the lives of those on the go easier. Whether your getting off a plane or going to a meeting and beyond, the brand assures you that DL jeans will never sag, bag or lose shape. Everyone lives in their denim and we want to make sure that when you’re in DL1961 your life is simply more satisfying.
With Jessica Alba designing her own pieces for the fall line, we can’t wait to see what this collaboration comes up with when they put their heads together.
Another exciting DL1961 venture is their newest brand, The Blue Shirt Shop, a collection of exquisitely tailored, timeless button-up shirts, crafted with hybrid blends of AWATTI™ cotton, TENCEL™ and linen. With modern details and fits, impeccable button placement and subtle signature branding; these special shirts are the ultimate canvas for self expression. Think relaxed yet tailored in ridiculously soft fabrics. In addition to super soft chambray and indigo, you can expect crisp white and a menswear inspired windowpane plaid.