This week we have our denim event, and we are just a tad ECSTATIC!! 

We love to play matchmaker! You see, denim is kind of "our thing" and we know how important a great pair of jeans are to you. Let us help you find your perfect mate (or mates 😜). For those of you who aren't familiar with our highly coveted brand DL1961, we have compiled a list of frequently asked questions we get all the time...

WHO IS DL1961?

They are a New York City-based company that knows denim and does it better than any other denim line we have tried (and we have tried a ton!!).  With a focus on technologically advanced fabrication, each of our styles will revolutionize how you look, feel and live in your denim. 

SMART DENIM, WHAT IS THAT?

The perfect fit starts with the perfect materials, and DL1961's denim is comprised of a combination of next generation fibers that surpass the classics and feel, fit and perform in a whole new way. Not only that, but their denim is eco-friendly, using half the water and half the energy it typically takes to produce traditional denim. That seems pretty "Smart" to us!! 

WHY DON'T THEY STRETCH OUT, LIKE OTHER DENIM?

Seriously, people ask us this all the time. Is it not enough that they make your bod look incredible?!? Okay, okay, we'll tell you ;)  Above we talked about how amazing the next-gen materials are, well DL1961 takes it to the next level with their patented innovative weaves to provide seamless fits with a 98% shape retention and 360 degree movement. I know, you're probably wondering what 360 degree movement means for you... Well, imagine a world where you can sit on the floor with your kiddo and not feel like your jeans are cutting your midsection in half, and not paranoid that your butt crack is on display! The lifting, lengthening and sculpting DL1961 provides is also courtesy of that 360 degree movement.

WHY DO THEY MAKE MY LEGS & BUTT LOOK SLIMMER?

It's called denim contouring. Learn it and love it because it is just going to keep getting better and better! But what is denim contouring? Each style of jean is unique in terms of it's pocket placement, where the whiskers are placed, and using the weave of the fabric to a woman's advantage in certain places, like under the butt and on the knees to avoid that awful bagging! Essentially, just like any other type of contouring, it adds an illusion to each individual's body's shape. DL1961's denim is engineered to give you the ultimate hold and comfort while fitting perfectly at the waist, cinched at the thighs and right below the bum.

THESE FEEL TOO GOOD TO ACTUALLY HOLD ANYTHING IN. 

First, this isn't a question. And second, and I am going to try and say this without hurting your feelings, but you actually do not know everything. There, I said it.  And we will collectively hope your ego can take it. The majority of people who say this have yet to actually put them on, so that tells you a little something about their "opinion". All I can say is, our minds are like parachutes and nothing will ever work unless you keep your mind open. So, before you insert your foot into your mouth, will you please just get into the dressing room and try them on?!? 

WHO IS YOUR MODEL? THAT'S NOT CONNIE!

She looks familiar, doesn't she? Well she should!! That is Jessica Alba, the woman who built a billion dollar business empire called the Honest Company, and who has starred in a countless number of movies and television shows. Now we know, it isn't our resident model and Face of LIBERTÉ, but Jessica Alba is in pretty good company with Connie 😉

Your booty will thank you. 👖🍑  #JAxDL1961

- courtesy of Jessica Alba's instagram feed

We are going to have to brag a little on Connie here... She is not only a model and actress, this girl has got some seriously mad artistic skills!! She knows what a lover of fashion illustration I am and she drew this photo for our Denim Event. Watching her process and the hysterical back and forth conversations about what each woman should be wearing is a conversation that needs to be had with cocktails, but trust me when I say, we have only scratched the surface with Connie's artistic skill set 😜

Comment